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GRAPHIC DESIGN: THE KEY TO BRAND IMAGE
Saturday 26 March —
17:00
- 17:45
The Talks — Hall 7
Description
Graphic designers and photographers are brands' special partners, helping them define and assert their identity. Meet these specialists in images, text and composition, who will discuss their creative processes, along with Alliance France Design, who will talk about their collaborative work that brings together these creators and designers.
Participants
Florent TanetPhotographer
Franklin DescloudsCo-Founder - Studio Des Signes
Silvia DoréCo-Founder - Stéréo Buro & President - Alliance France Design
Olivier WachéJournalist
Florent Tanet
Photographer
Florent Tanet (1987) is a French photographer who works in Paris. A graduate of the Ecole Duperré, he started working as a first assistant to creative director Marc Ascoli, before becoming a trend stylist, then artistic director at Lacoste. Noted for his photo exhibit at the Grande Epicerie of Le Bon Marché in Paris in 2013, and winner of the PDN Emerging Talent award in 2017, he dedicates his time exclusively to photography and art direction, with a strong penchant for still lifes. His work has been exhibited in several galleries, including the MOPLA in Los Angeles (2017), Photoville in Brooklyn (2013), Villa Necchi Campiglio in Milan (2015), Galerie Madé in Paris (2019), and The Photographers’ Gallery (digital) in London (2021), and has been the subject of articles in several magazines and publications such as Things Organized Neathly - Rizzoli, It’s Nice That, Fisheye, Etapes, Il post, Gestalten, The Steidz, and more. He also works for a certain number of magazines and brands, including The New Yorker, T, The New York Times, AnOther, Le Monde, SZ Magazin, FT WK Magazine, Die Zeit, Libération, Vogue, Crash, Wallpaper, Chanel, Hermes, Issey Miyake, Nike, Valentino, Margiela, Microsoft, and more.
Franklin Desclouds
Co-Founder - Studio Des Signes
Élise Muchir and Franklin Desclouds met during their graphic design studies at the Arts Décoratifs in Paris. Their shared sensibilities and complementary skills prompted them to found the Des Signes studio in 2002. Together, they specialized in design for major cultural institutions, both public and private, as well as for the fashion, luxury and architecture fields. Posters, iconography, publications, signage systems, websites and digital productions are handled in a sensitive, cross-category manner. Today, this duo works in a variety of fields: contemporary art (the “Villa Albertine” – a new artists’ residence in the U.S., the Fondation Pernod Ricard, The M éditions, Éditions Take 5) / heritage (The Ministry of Culture, the Château de Versailles, Paris Musées) / fashion (Haute Couture Week, Forum de la mode, Diner de la Mode - Sidaction, Cacharel) / luxury (Montblanc, Cartier) and architecture (collaborations with Renzo Piano Building Workshop, Paul Andreu, Michel Desvigne Landscape Design). Creations from the Des Signes studio have been included in the collections of the Musée des Arts décoratifs in Paris, the Bibliothèque nationale de France and the Zürich Gestaltung Museum. They have been frequently recognized with awards on an international level (German Design Awards, Laus Awards, European Design Awards, Graphis, etc.).
Silvia Doré
Co-Founder - Stéréo Buro & President - Alliance France Design
Olivier Waché
Journalist
A professional journalist for over 20 years, Olivier Waché specializes in the worlds of home, decor, design, and lifestyle. Working independently over the past decade, he collaborates with many magazines: Ideat, The Good Life, Le Journal de la Maison, Maison Créative, Résidences Décoration, Femme Actuelle… and more. A keen observer of evolutions in living conditions, he worked with le French Design by VIA on the composition of two books as part of the Domovision collection. In 2014, he founded WOC, a writing firm, which provides high-value content and advice to professionals: public relations firms, brands, fine craftspeople, and architects.